{"id":10945,"date":"2020-05-11T13:47:00","date_gmt":"2020-05-11T12:47:00","guid":{"rendered":"https:\/\/www.sonymusic.co.uk\/?p=10945"},"modified":"2020-05-12T17:52:58","modified_gmt":"2020-05-12T16:52:58","slug":"the-script-soundtrack-coca-colas-global-for-the-human-race-campaign","status":"publish","type":"post","link":"https:\/\/www.sonymusic.co.uk\/the-script-soundtrack-coca-colas-global-for-the-human-race-campaign\/","title":{"rendered":"The Script soundtrack Coca-Cola\u2019s global \u2018For the Human Race\u2019 campaign"},"content":{"rendered":"\n<p><a href=\"https:\/\/www.sonymusic.co.uk\/artist\/the-script\/\">The Script&#8217;s<\/a> single \u2018Superheroes\u2019 has provided the soundtrack to Coca-Cola\u2019s global \u2018For the Human Race\u2019 campaign, celebrating those who work to help make the world a better place during the Covid-19 crisis.<\/p>\n\n\n\n<p>Launched ahead of International Workers Day, the short film tells a story of two sides: presenting the negative representation of a world we\u2019ve grown to know during the Covid-19 pandemic and juxtaposing it with messages of hope and positivity.<\/p>\n\n\n\n<p>The ad features video clips and images of real people that are using their humanity to overcome the difficulties, from frontline workers to people celebrating elderly relatives\u2019 birthdays by socially distancing.<\/p>\n\n\n\n<p>The \u2018For the Human Race\u2019&nbsp;sync&nbsp;was established by Sony Music Malaysia, and the film made by&nbsp;Merdeka LHS, Dentsu Group Malaysia, for Coca-Cola.<\/p>\n\n\n\n<p>\u201cWe thank and salute those who continue to keep us all safe through the crisis, particularly those people on the front lines,\u201d said Pratik Thakar, integrated marketing communication director, Southeast Asia&nbsp;at The Coca-Coca Company.<\/p>\n\n\n\n<p>\u201cEvery day, we are inspired and uplifted by countless acts of selflessness, kindness and courage from people around the world. Through this short global film, we wanted to recognize and pay tribute to positivity, togetherness and the generosity of the human spirit.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.youtube.com\/watch?v=fp6UZ_I4zj0\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The Script&#8217;s single \u2018Superheroes\u2019 has provided the soundtrack to Coca-Cola\u2019s global \u2018For the Human Race\u2019 campaign, celebrating those &hellip; <a href=\"https:\/\/www.sonymusic.co.uk\/the-script-soundtrack-coca-colas-global-for-the-human-race-campaign\/\">Continued<\/a><\/p>\n","protected":false},"author":3,"featured_media":10947,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sme-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Script soundtrack Coca-Cola\u2019s global \u2018For the Human Race\u2019 campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sonymusic.co.uk\/the-script-soundtrack-coca-colas-global-for-the-human-race-campaign\/\" \/>\n<meta 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