{"id":11301,"date":"2020-07-23T22:59:25","date_gmt":"2020-07-23T21:59:25","guid":{"rendered":"https:\/\/www.sonymusic.co.uk\/?p=11301"},"modified":"2020-07-23T23:11:53","modified_gmt":"2020-07-23T22:11:53","slug":"celebrating-ten-years-of-one-direction","status":"publish","type":"post","link":"https:\/\/www.sonymusic.co.uk\/celebrating-ten-years-of-one-direction\/","title":{"rendered":"Celebrating ten years of One Direction"},"content":{"rendered":"\n

Today, July 23, marks the tenth anniversary of One Direction<\/a>\u2019s formation.<\/p>\n\n\n\n

A special video has been released to celebrate, documenting highlights of the band’s career \u2013 from early video diaries to the release of their latest single ‘History’. Featuring music video clips, behind-the-scenes content and live performances, \u201810 Years of One Direction\u2019 is now on YouTube<\/a>.<\/p>\n\n\n\n

Earlier today a \u201810 Years of One Direction\u2019 website<\/a> launched, providing an immersive and interactive experience. The site takes the form of a timeline through the group\u2019s five album eras, hosting an archive of music videos, TV performances and rarely seen content. It crashed almost immediately after going live due to incredible fan demand worldwide \u2013 the team are working to get it back online as soon as possible.<\/p>\n\n\n\n

Spotify also celebrated the band\u2019s anniversary, launching an enhanced ‘This Is One Direction’ playlist<\/a> including a vertical video for ‘What Makes You Beautiful’. There are new video canvases for all 89 songs, with storylines explaining the writing process for key tracks. Spotify rounded off their activity by revealing a One Direction billboard in Times Square, New York.<\/p>\n\n\n\n

This evening an enhanced 4k version of the ‘What Makes You Beautiful\u2019 music video<\/a> was released on YouTube, with further 4k videos from each album to follow over the next few days. There will also be a live stream of the \u2018Where We Are Tour\u2019 DVD on 28th<\/sup> July.<\/p>\n\n\n\n

Exciting activations are taking place on Apple Music, including a competition where fans can win the chance to have their personal One Direction playlist made into an \u2018official\u2019 one. Amazon Music launched a [RE]DISCOVER One Direction playlist<\/a> as part of their campaign, while virtual assistant Alexa has been wishing a \u2018Happy Birthday\u2019 to the band. <\/p>\n\n\n\n

Reformatted EPs have been released across streaming platforms, featuring B-sides, rare songs, remixes, live recordings and acoustic versions of tracks \u2013 all grouped into one place for fans to rediscover. <\/p>\n\n\n\n

One Direction are a global phenomenon. With over 200 million records sold worldwide, their music has received over 21 billion streams across all platforms. The band have won nearly 200 awards including 7 BRIT Awards, 4 MTV Music Awards, 6 Billboard Music Awards, 7 American Music Awards and 28 Kids\u2019 Choice Awards. <\/p>\n\n\n\n

Following the release of their album FOUR<\/em>, One Direction became the first band in US Billboard 200 history to have their first four albums debut at No.1. In the UK, the group have had four No.1 albums and four No.1 singles. All their albums have been certified UK Platinum (Up All Night<\/em> 3x Platinum, Take Me Home<\/em> 3x Platinum, Midnight Memories<\/em> 3x Platinum, FOUR<\/em> 2x Platinum, Made In The A.M.<\/em> Platinum).<\/p>\n\n\n\n

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