{"id":12249,"date":"2020-10-21T15:56:46","date_gmt":"2020-10-21T14:56:46","guid":{"rendered":"https:\/\/www.sonymusic.co.uk\/?p=12249"},"modified":"2020-10-21T16:00:21","modified_gmt":"2020-10-21T15:00:21","slug":"30-years-after-freedom-90-the-music-of-george-michael-comes-to-tiktok","status":"publish","type":"post","link":"https:\/\/www.sonymusic.co.uk\/30-years-after-freedom-90-the-music-of-george-michael-comes-to-tiktok\/","title":{"rendered":"30 years after \u2018Freedom! \u201890\u2019, the music of George Michael comes to TikTok"},"content":{"rendered":"\n

As part of the 30th anniversary of \u2018Freedom! \u201890\u2019, Sony Music UK has partnered with TikTok to bring George Michael<\/a>‘s iconic music to a new generation of fans around the world. <\/p>\n\n\n\n

For the first time, TikTok users will be able to feature George Michael\u2019s repertoire in their video creations and access his greatest hits including \u2018Careless Whisper\u2019, \u2018Faith\u2019, \u2018Heal the Pain\u2019, \u2018Outside\u2019 and \u2018Fast Love\u2019 on the Sounds page.<\/p>\n\n\n\n

\u201cThe TikTok community is aligned with so many of George Michael\u2019s values,\u201d said Heidi Boston-Thompson, Head of Digital Marketing & Audience Growth at Sony Music Commercial Group. <\/p>\n\n\n\n

\u201cGeorge championed individualism, activism and friendship. His songs will always be relevant and we love nothing more than seeing new generations discovering the meaning alongside the iconic music. We\u2019re delighted to bring George\u2019s unique soul to the platform to inspire future creations.\u201d<\/p>\n\n\n\n

An official George Michael TikTok account<\/a> has also been launched, with archival footage of interviews, performances and video excerpts reimagined for TikTok\u2019s community. The channel will celebrate his unparalleled career, from his Wham! days through to his legacy as a solo artist.<\/p>\n\n\n\n

\u201c<\/em>As huge George Michael fans we’re honoured to have him join TikTok and bring his music to our community,\u201d said Toyin Mustapha,<\/strong> Music Partnerships Manager at TikTok. \u201cHe is an artist whose musical legacy transcends generations and we can\u2019t wait to see how it takes off on our platform.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

As part of the 30th anniversary of \u2018Freedom! \u201890\u2019, Sony Music UK has partnered with TikTok to bring … Continued<\/a><\/p>\n","protected":false},"author":3,"featured_media":11208,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-12249","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sme-news"],"acf":[],"yoast_head":"\n30 years after \u2018Freedom! \u201890\u2019, the music of George Michael comes to TikTok<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sonymusic.co.uk\/30-years-after-freedom-90-the-music-of-george-michael-comes-to-tiktok\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"30 years after \u2018Freedom! 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