Sony Music artists are taking over television screens this festive season \u2013 with six major campaigns.<\/p>\n
Syco\u2019s Fleur East has been teamed with one of Britain\u2019s best-known retailers, Asda. The ad broke Fleur\u2019s debut single \u2018Sax\u2019 ahead of release \u2013 and helped send it straight to No. 3 in the charts.<\/p>\n
Two additional Asda campaigns\u00a0have since chosen ‘Power of Love’ by Jennifer Rush and ‘Final Countdown’ by Europe as soundtracks, making it a trifecta for Sony.<\/p>\n
Columbia Records\u2019 phenomenon Mark Ronson<\/a> and his global smash ‘Uptown Funk’ feat Bruno Mars, continue the partnership with high-street giant Marks and Spencer.\u00a0‘Uptown Funk’, now the fifth biggest-selling single in UK history, was used for their autumn campaign – and has remained the anthem for their seasonal commercial dubbed #TheArtOfChristmas.\u00a0<\/p>\n Waitrose has allied themselves with 1930s US jazz singer Cab Calloway, and the timeless track \u2018Everybody Eats When they Come to My House\u2019. Aptly, Calloway was born on Christmas day. \u00a0<\/p>\n \u2018Last Christmas,\u2019 the legendary 1984 festive hit by Wham!<\/a>, is the music behind this year\u2019s Carphone Warehouse advert. While Vodafone are partnering with Irish boy band Westlife, using their number 1 hit \u2018Flying Without Wings\u2019.<\/p>\n House of Fraser has joined forces with Columbia\u2019s new vocal powerhouse, 18-year-old Grace featuring G-Eazy<\/a>, to recreate the 1963 hit \u2018You Don\u2019t Own Me\u2019 originally recorded by Lesley Gore. ‘You\u00a0Don\u2019t Own Me’ has shot to Number 5 in this week’s Official Chart.<\/p>\n \u00a0<\/p>\n\n\n