{"id":14605,"date":"2021-06-10T21:33:00","date_gmt":"2021-06-10T20:33:00","guid":{"rendered":"https:\/\/www.sonymusic.co.uk\/?p=14605"},"modified":"2021-07-06T21:40:24","modified_gmt":"2021-07-06T20:40:24","slug":"bring-me-the-horizon-rick-ross-projects-win-at-the-clio-music-awards","status":"publish","type":"post","link":"https:\/\/www.sonymusic.co.uk\/bring-me-the-horizon-rick-ross-projects-win-at-the-clio-music-awards\/","title":{"rendered":"Bring Me the Horizon &#038; Rick Ross projects win at the Clio Music Awards"},"content":{"rendered":"\n<p>The winners of the 2020\/2021 Clio Music Awards have been announced, with two Sony Music UK digital projects among the honourees.<\/p>\n\n\n\n<p>Introduced in 2014 to celebrate the power of music to connect consumers and brands around the world, the Clio Music Awards recognise excellence in creative work for the marketing or promotion of an artist, label, music brand, product or service, as well as the use of music in advertising.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sonymusic.co.uk\/artist\/bring-me-the-horizon\/\">Bring Me the Horizon<\/a>\u2019s Data-Driven Personalised Merchandise campaign, \u2018AMO in Colour,\u2019 won Silver in the <a href=\"https:\/\/clios.com\/music\/winner\/digital-mobile\/bring-me-the-horizon\/bring-me-the-horizon-s-data-driven-personalised-me-82857\" target=\"_blank\" rel=\"noreferrer noopener\">Digital\/Mobile E-Commerce category<\/a>. <a href=\"https:\/\/www.sonymusic.co.uk\/label\/4th-floor-creative\/\">4<sup>th<\/sup> Floor Creative<\/a> worked with <a href=\"https:\/\/www.sonymusic.co.uk\/label\/rca\/\">RCA<\/a> and creative agency Phantom to create a <a href=\"http:\/\/amoincolour.com\/\">custom-built \u00a0website<\/a> where fans could connect their Spotify account and pick their favourite songs from the album. Their listening data was then matched against the loudness and energy of those tracks, generating a unique t-shirt design which could be purchased from the official <a href=\"https:\/\/www.horizonsupply.co\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bring Me The Horizon store<\/a>.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sonymusic.co.uk\/artist\/rick-ross\/\">Rick Ross<\/a>&#8216; \u2018Born To Drive\u2019 Facebook game picked up Silver in the <a href=\"https:\/\/clios.com\/music\/winner\/digital-mobile\/rick-ross\/rick-ross-born-to-drive-82379\" target=\"_blank\" rel=\"noreferrer noopener\">Digital\/Mobile Games\/Contests category<\/a>. Developed by Phantom for 4<sup>th<\/sup> Floor Creative and <a href=\"https:\/\/www.sonymusic.co.uk\/label\/columbia-records\/\">Columbia UK<\/a>, the game saw players guiding Rick\u2019s car through Miami streets, dodging obstacles and picking up rewards along the way.<\/p>\n\n\n\n<p>The full list of winners is available at <a href=\"https:\/\/clios.com\/music\" target=\"_blank\" rel=\"noreferrer noopener\">clios.com\/music<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The winners of the 2020\/2021 Clio Music Awards have been announced, with two Sony Music UK digital projects &hellip; <a href=\"https:\/\/www.sonymusic.co.uk\/bring-me-the-horizon-rick-ross-projects-win-at-the-clio-music-awards\/\">Continued<\/a><\/p>\n","protected":false},"author":3,"featured_media":14610,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-14605","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sme-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bring Me the Horizon &amp; 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