{"id":1703,"date":"2018-10-11T00:00:00","date_gmt":"2018-10-11T00:00:00","guid":{"rendered":""},"modified":"2020-02-18T15:22:04","modified_gmt":"2020-02-18T15:22:04","slug":"columbia-scores-hat-trick-at-the-media-week-awards-2018","status":"publish","type":"post","link":"https:\/\/www.sonymusic.co.uk\/columbia-scores-hat-trick-at-the-media-week-awards-2018\/","title":{"rendered":"Columbia Scores hat-trick at the Media Week Awards 2018"},"content":{"rendered":"<p><a href=\"https:\/\/www.sonymusic.co.uk\/label\/columbia-records\/\">Columbia Records<\/a> were recognised in three categories at the annual Media Week Awards on Thursday 11th October for their innovative work on The Foo Fighters Arms project alongside media agency 7Stars. Hosted at Grosvenor House, the event acknowledged innovation in the commercial media industry.<\/p>\n<p>The Columbia marketing team were presented with a gold award in the category Media Idea Under \u00a3250k and two bronze awards for Media Launch Idea and Small Collaboration respectively.<\/p>\n<p>The recognition came for their fearlessly creative <a href=\"https:\/\/www.sonymusic.co.uk\/artist\/foo-fighters\/\">Foo Fighters<\/a> marketing campaign \u2013 a campaign which saw the band\u2019s ninth album <em>Concrete and Gold<\/em> go to No.1 in the album charts.<\/p>\n<p>The concept of The Foo Fighters Arms saw The Dundee Arms in Bethnal Green rebranded for one week to The Foo Fighter Arms. People queued for three hours to get into the pub which served bespoke beers named after songs on the new album and a pop-up shop sold Foo Fighters Arms t-shirts, numbered lithographic prints and skateboards.<\/p>\n<p>Alex Eden-Smith [Head of Marketing, Columbia Records UK] said, \u201cit\u2019s great to see the work done by Columbia\u2019s Marketing team being recognised amongst some of the biggest brands in the world. The Foo Fighters Arms was an amazing way to promote and celebrate the launch of\u00a0<i>Concrete And Gold<\/i>\u00a0and helped the album go to #1 on launch.\u201d<\/p>\n<p>Columbia fought off competition from heavyweight brands including Channel 4, MediaCom, ITV and Carat UK and the awards were voted for by some of the brightest and best executives across the commercial media industry.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span>Columbia Records<br \/>\nwere recognised in three categories at the annual Media Week Awards on Thursday<br \/>\n11th October for their innovative work on \u2018the Foo Fighters Arms\u2019<br \/>\nproject alongside media agency 7Stars. Hosted at Grosvenor House, the event<br \/>\nacknowledged innovation in the commercial media industry. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span><br \/>The Columbia<br \/>\nmarketing team were presented with a Gold award in the category \u2018Media Idea<br \/>\nUnder \u00a3250k\u2019 and two bronze awards for \u2018Media Launch Idea\u2019 and \u2018Small<br \/>\nCollaboration\u2019 respectively. <\/p>\n<p>The recognition came for their <span>fearlessly creative Foo Fighters marketing campaign \u2013 a campaign which saw the band\u2019s ninth album Concrete And<br \/>\nGold go to No.1 in the album charts. <\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span><br \/>The concept of \u2018the Foo Fighters Arms\u2019 saw The Dundee Arms in<br \/>\nBethnal Green rebranded for one week to the \u2018Foo Fighter Arms\u2019. People queued<br \/>\nfor three hours to get into the pub which served bespoke beers named after<br \/>\nsongs on the new album and a pop-up shop sold Foo Fighters Arms t-shirts, numbered lithographic prints and<br \/>\nskateboards. <br \/><\/span><\/p>\n<p><span><br \/>Alex Eden-Smith<br \/>\n[Head of Marketing, Columbia Records UK] said \u2013 \u201cIt\u2019s great to see the work<br \/>\ndone by Columbia\u2019s Marketing team being recognised amongst some of the biggest<br \/>\nbrands in the world. The Foo Fighters Arms was an amazing way to promote and<br \/>\ncelebrate the launch of&nbsp;<i>Concrete And Gold<\/i>&nbsp;and helped the album<br \/>\ngo to #1 on launch.\u201d<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span><br \/>Columbia<br \/>\nfought off competition from heavyweight brands including Channel 4, MediaCom,<br \/>\nITV and Carat UK and the awards were voted for by some of the brightest and<br \/>\nbest executives across the commercial media industry.&nbsp;<\/span><\/p>\n","protected":false},"author":1,"featured_media":3506,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1703","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sme-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Columbia Scores hat-trick at the Media Week Awards 2018<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sonymusic.co.uk\/columbia-scores-hat-trick-at-the-media-week-awards-2018\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Columbia Scores hat-trick at the Media Week Awards 2018\" \/>\n<meta property=\"og:description\" content=\"Columbia Records were recognised in three categories at the annual Media Week Awards on Thursday 11th October for their innovative work on \u2018the Foo Fighters Arms\u2019 project alongside media agency 7Stars. Hosted at Grosvenor House, the event acknowledged innovation in the commercial media industry.   &nbsp;  The Columbia marketing team were presented with a Gold award in the category \u2018Media Idea Under \u00a3250k\u2019 and two bronze awards for \u2018Media Launch Idea\u2019 and \u2018Small Collaboration\u2019 respectively. The recognition came for their fearlessly creative Foo Fighters marketing campaign \u2013 a campaign which saw the band\u2019s ninth album Concrete And Gold go to No.1 in the album charts.   &nbsp;  The concept of \u2018the Foo Fighters Arms\u2019 saw The Dundee Arms in Bethnal Green rebranded for one week to the \u2018Foo Fighter Arms\u2019. People queued for three hours to get into the pub which served bespoke beers named after songs on the new album and a pop-up shop sold Foo Fighters Arms t-shirts, numbered lithographic prints and skateboards.   Alex Eden-Smith [Head of Marketing, Columbia Records UK] said \u2013 \u201cIt\u2019s great to see the work done by Columbia\u2019s Marketing team being recognised amongst some of the biggest brands in the world. The Foo Fighters Arms was an amazing way to promote and celebrate the launch of&nbsp;Concrete And Gold&nbsp;and helped the album go to #1 on launch.\u201d  &nbsp;  Columbia fought off competition from heavyweight brands including Channel 4, MediaCom, ITV and Carat UK and the awards were voted for by some of the brightest and best executives across the commercial media industry.&nbsp;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sonymusic.co.uk\/columbia-scores-hat-trick-at-the-media-week-awards-2018\/\" \/>\n<meta property=\"og:site_name\" content=\"Sony Music UK\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SonyMusicUK\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-10-11T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-18T15:22:04+00:00\" \/>\n<meta property=\"og:image\" 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Hosted at Grosvenor House, the event acknowledged innovation in the commercial media industry.   &nbsp;  The Columbia marketing team were presented with a Gold award in the category \u2018Media Idea Under \u00a3250k\u2019 and two bronze awards for \u2018Media Launch Idea\u2019 and \u2018Small Collaboration\u2019 respectively. The recognition came for their fearlessly creative Foo Fighters marketing campaign \u2013 a campaign which saw the band\u2019s ninth album Concrete And Gold go to No.1 in the album charts.   &nbsp;  The concept of \u2018the Foo Fighters Arms\u2019 saw The Dundee Arms in Bethnal Green rebranded for one week to the \u2018Foo Fighter Arms\u2019. People queued for three hours to get into the pub which served bespoke beers named after songs on the new album and a pop-up shop sold Foo Fighters Arms t-shirts, numbered lithographic prints and skateboards.   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