Sony Music UK\u2019s 4th Floor Creative<\/a> Brand Partnership team has worked with \u0160KODA to bring together five artists from very different musical backgrounds \u2013 Paloma Faith<\/a>, The Kingdom Choir, Lady Leshurr, Alexis Ffrench<\/a> and The Sherlocks \u2013 for the car manufacturer\u2019s latest advert.<\/p><\/p>\n\n\n\n As an evolution of \u0160KODA\u2019s 2018 campaign, Paloma Faith has been joined by The Kingdom Choir, Lady Leshurr, Alexis Ffrench and The Sherlocks. The advert celebrates the individual style of each artist and sees Sammy Davis Jnr\u2019s song, \u2018I\u2019ve Gotta Be Me\u2019, brought to life through their own voice.<\/p><\/p>\n\n\n\n The advert was directed by acclaimed music video director Henry Scholfield, who has recently worked with Dua Lipa, Wiley, Sean Paul and Idris Elba. It premiered on Saturday 20th April during the new series of ITV\u2019s Britain\u2019s Got Talent, and is running as part of an integrated digital, media, PR and social campaign.<\/p><\/p>\n\n\n\n Speaking about the new advert, Paloma Faith said, \u201cit\u2019s been empowering to join forces with incredible artists who are all forging their own paths within the industry. To capture the essence of what makes each of us who we are today in one video is no mean feat, but I think \u0160KODA has done a fantastic job. The lyrics of the song are all about embracing your own personality and that\u2019s what resonated with me when creating my version.\u201d<\/p><\/p>\n\n\n Each of the artists\u2019 renditions of the track are available to listen to here<\/a>.<\/p>\n Find out more about the campaign at Skoda.co.uk<\/a><\/p>\n\n\n