{"id":1774,"date":"2019-04-26T00:00:00","date_gmt":"2019-04-26T00:00:00","guid":{"rendered":""},"modified":"2020-02-19T12:47:03","modified_gmt":"2020-02-19T12:47:03","slug":"sony-music-microsoft-launch-interactive-music-video-for-naos-orbit","status":"publish","type":"post","link":"https:\/\/www.sonymusic.co.uk\/sony-music-microsoft-launch-interactive-music-video-for-naos-orbit\/","title":{"rendered":"Sony Music &#038; Microsoft launch interactive music video for NAO\u2019s \u2018Orbit\u2019"},"content":{"rendered":"\n<p><a href=\"https:\/\/www.sonymusic.co.uk\/artist\/nao\/\">NAO<\/a> has released a special <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/orbit.thisnao.com\" target=\"_blank\" rel=\"noreferrer noopener\">interactive music video<\/a> to support her track \u2018Orbit\u2019 from album <em>Saturn<\/em>, out now via RCA Records.&nbsp;<br><br><a href=\"https:\/\/www.sonymusic.co.uk\/label\/4th-floor-creative\/\">Sony Music UK\u2019s 4th Floor Creative<\/a> and Microsoft have partnered on creating a unique experience which has produced visualisations based on user inputs and cloud-point data collected from a dancing NAO, taking the fan-artist connection even further. The \u2018Orbit\u2019 music video centres on \u2018Saturn return\u2019 \u2013 an astrological transit that occurs when the planet Saturn returns to the same place in the sky that it occupied at the moment of a person&#8217;s birth.&nbsp;<\/p>\n\n\n\n<p>To customise the \u2018Orbit\u2019 music video the viewer enters their birthday, initiating the launch of a zodiac-filled night sky in which NAO and a dancer move. Colours of the sky and stars can be adjusted as the AI picks up the different constellations in the dancer\u2019s bodies, as well as the viewer\u2019s own astrological sign. Fans can share an image of NAO posing in the stance of their astrological sign, along with a plot of Saturn\u2019s return in their own personal timeline.<\/p>\n\n\n\n<p>The process for the music video began at Microsoft\u2019s volumetric capture studio in San Francisco, where cameras captured NAO and a dancer performing choreography to \u2018Orbit\u2019 that transformed their bodies into point clouds of data. The Microsoft Azure Custom Vision Service was then trained to identify constellations within their movements, resulting in a truly customised experience.&nbsp;<\/p>\n\n\n\n<p>Dorothy Hui, Sony Music UK \u2013 4th Floor Creative\u2019s VP of Digital &amp; Audience Development commented, \u201cwe continually look for new ways we can facilitate personal connections between our artists and their fans. Collaborating with Microsoft provided an incredible opportunity to leverage their tech toolkit to amplify NAO\u2019s creative vision and to transform data into a gorgeous personalised visual experience for her fans.\u201d<\/p>\n\n\n\n<p>Take part in the experience at <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/orbit.thisnao.com\" target=\"_blank\" rel=\"noreferrer noopener\">orbit.thisnao.com<\/a><br><\/p>\n","protected":false},"excerpt":{"rendered":"<div>NAO has released a special <a href=\"https:\/\/orbit.thisnao.com\" title=\"Link: https:\/\/orbit.thisnao.com\">interactive music video<\/a> to support her track \u2018Orbit\u2019 from album \u2018Saturn\u2019, out now via RCA Records.&nbsp;<\/div>\n<div><\/div>\n<div>Sony Music UK\u2019s 4th Floor Creative and Microsoft have partnered on creating a unique experience which has produced visualisations based on user inputs and cloud-point data collected from a dancing NAO, taking the fan-artist connection even further. The \u2018Orbit\u2019 music video centres on \u2018Saturn return\u2019 \u2013 an astrological transit that occurs when the planet Saturn returns to the same place in the sky that it occupied at the moment of a person&#8217;s birth.&nbsp;<\/div>\n<div><\/div>\n<div>To customise the \u2018Orbit\u2019 music video the viewer enters their birthday, initiating the launch of a zodiac-filled night sky in which NAO and a dancer move. Colours of the sky and stars can be adjusted as the AI picks up the different constellations in the dancer\u2019s bodies, as well as the viewer\u2019s own astrological sign. Fans can share an image of NAO posing in the stance of their astrological sign, along with a plot of Saturn\u2019s return in their own personal timeline.<\/div>\n<div><\/div>\n<div>The process for the music video began at Microsoft\u2019s volumetric capture studio in San Francisco, where cameras captured NAO and a dancer performing choreography to \u2018Orbit\u2019 that transformed their bodies into point clouds of data. The Microsoft Azure Custom Vision Service was then trained to identify constellations within their movements, resulting in a truly customised experience.&nbsp;<\/div>\n<div><\/div>\n<div>Dorothy Hui, Sony Music UK \u2013 4th Floor Creative\u2019s VP of Digital &amp; Audience Development commented, \u201cWe continually look for new ways we can facilitate personal connections between our artists and their fans. Collaborating with Microsoft provided an incredible opportunity to leverage their tech toolkit to amplify NAO\u2019s creative vision and to transform data into a gorgeous personalised visual experience for her fans.\u201d<\/div>\n<div><\/div>\n<div>Take part in the experience at <a href=\"https:\/\/orbit.thisnao.com\">orbit.thisnao.com<\/a><\/div>\n<div><\/div>\n","protected":false},"author":1,"featured_media":3576,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1774","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sme-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sony Music &amp; Microsoft launch interactive music video for NAO\u2019s \u2018Orbit\u2019<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sonymusic.co.uk\/sony-music-microsoft-launch-interactive-music-video-for-naos-orbit\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sony Music &amp; Microsoft launch interactive music video for NAO\u2019s \u2018Orbit\u2019\" \/>\n<meta property=\"og:description\" content=\"NAO has released a special interactive music video to support her track \u2018Orbit\u2019 from album \u2018Saturn\u2019, out now via RCA Records.&nbsp;Sony Music UK\u2019s 4th Floor Creative and Microsoft have partnered on creating a unique experience which has produced visualisations based on user inputs and cloud-point data collected from a dancing NAO, taking the fan-artist connection even further. The \u2018Orbit\u2019 music video centres on \u2018Saturn return\u2019 \u2013 an astrological transit that occurs when the planet Saturn returns to the same place in the sky that it occupied at the moment of a person&#039;s birth.&nbsp;To customise the \u2018Orbit\u2019 music video the viewer enters their birthday, initiating the launch of a zodiac-filled night sky in which NAO and a dancer move. Colours of the sky and stars can be adjusted as the AI picks up the different constellations in the dancer\u2019s bodies, as well as the viewer\u2019s own astrological sign. Fans can share an image of NAO posing in the stance of their astrological sign, along with a plot of Saturn\u2019s return in their own personal timeline.The process for the music video began at Microsoft\u2019s volumetric capture studio in San Francisco, where cameras captured NAO and a dancer performing choreography to \u2018Orbit\u2019 that transformed their bodies into point clouds of data. The Microsoft Azure Custom Vision Service was then trained to identify constellations within their movements, resulting in a truly customised experience.&nbsp;Dorothy Hui, Sony Music UK \u2013 4th Floor Creative\u2019s VP of Digital &amp; Audience Development commented, \u201cWe continually look for new ways we can facilitate personal connections between our artists and their fans. Collaborating with Microsoft provided an incredible opportunity to leverage their tech toolkit to amplify NAO\u2019s creative vision and to transform data into a gorgeous personalised visual experience for her fans.\u201dTake part in the experience at orbit.thisnao.com\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sonymusic.co.uk\/sony-music-microsoft-launch-interactive-music-video-for-naos-orbit\/\" \/>\n<meta property=\"og:site_name\" content=\"Sony Music UK\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SonyMusicUK\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-26T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-19T12:47:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn-p.smehost.net\/sites\/005297e5d91d4996984e966fac4389ea\/wp-content\/uploads\/2019\/04\/3e1dd8b777d72bfb6be6fae6e4b57676.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1040\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"dave\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sonymusicuk\" \/>\n<meta name=\"twitter:site\" content=\"@sonymusicuk\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"dave\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sonymusic.co.uk\/sony-music-microsoft-launch-interactive-music-video-for-naos-orbit\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sonymusic.co.uk\/sony-music-microsoft-launch-interactive-music-video-for-naos-orbit\/\"},\"author\":{\"name\":\"dave\",\"@id\":\"https:\/\/www.sonymusic.co.uk\/#\/schema\/person\/2e1c9495514d7cff1b84ba828ee846a2\"},\"headline\":\"Sony Music &#038; 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