{"id":1802,"date":"2019-08-21T00:00:00","date_gmt":"2019-08-21T00:00:00","guid":{"rendered":""},"modified":"2020-02-19T14:45:04","modified_gmt":"2020-02-19T14:45:04","slug":"mark-ronson-launches-interactive-pieces-of-us-video-feat-king-princess","status":"publish","type":"post","link":"https:\/\/www.sonymusic.co.uk\/mark-ronson-launches-interactive-pieces-of-us-video-feat-king-princess\/","title":{"rendered":"Mark Ronson launches interactive \u2018Pieces of Us\u2019 video feat. King Princess"},"content":{"rendered":"\n<p><a href=\"https:\/\/www.sonymusic.co.uk\/artist\/mark-ronson\/\">Mark Ronson<\/a> has released the interactive music video for \u2018Pieces of Us\u2019 featuring <a href=\"https:\/\/www.sonymusic.co.uk\/artist\/king-princess\/\">King Princess<\/a>, from his recently released fifth studio album <em>Late Night Feelings<\/em>.<\/p>\n\n\n\n<p>The video was purpose-designed for Instagram Stories and appears in two consecutive 24 hour cycles, with each one offering the viewer a different kind of interaction. Fans are able to engage and react to it in real-time using polls and lyric stickers, and to incorporate the video\u2019s augmented reality effects into their own Stories. The full video will be made available via Mark\u2019s IGTV a day after the second cycle.<\/p>\n\n\n\n<p>The \u2018Pieces of Us\u2019 video is a collaboration between <a href=\"https:\/\/www.sonymusic.co.uk\/label\/4th-floor-creative\/\">Sony Music UK\u2019s 4th Floor Creative<\/a> and Facebook Creative Shop, with Creative Direction from Marriage. Shot entirely on phones by Director Clare Gillen, it uses real-time AR effects with zero post-production. A world first, the video is a unique showcase for the creative alternatives new technology can bring to traditional music video production.<\/p>\n\n\n\n<p>Head over to <a href=\"https:\/\/www.instagram.com\/iammarkronson\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Mark Ronson\u2019s Instagram<\/a> and click the link in his bio to watch the video.<\/p>\n","protected":false},"excerpt":{"rendered":"<div>Mark Ronson has released the interactive music video for \u2018Pieces of Us\u2019 featuring King Princess, from his recently released fifth studio album \u2018Late Night Feelings\u2019.<\/div>\n<div><\/div>\n<div>The video was purpose-designed for Instagram Stories and appears in two consecutive 24 hour cycles, with each one offering the viewer a different kind of interaction. Fans are able to engage and react to it in real-time using polls and lyric stickers, and to incorporate the video\u2019s augmented reality effects into their own Stories. The full video will be made available via Mark\u2019s IGTV a day after the second cycle.<\/div>\n<div><\/div>\n<div>The \u2018Pieces of Us\u2019 video is a collaboration between Sony Music UK\u2019s 4th Floor Creative and Facebook Creative Shop, with Creative Direction from Marriage. Shot entirely on phones by Director Clare Gillen, it uses real-time AR effects with zero post-production. A world first, the video is a unique showcase for the creative alternatives new technology can bring to traditional music video production.<\/div>\n<div><\/div>\n<div>Head over to <a href=\"https:\/\/www.instagram.com\/iammarkronson\/\">Mark Ronson\u2019s Instagram<\/a> and click the link in his bio to watch the video.<\/div>\n","protected":false},"author":1,"featured_media":3604,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1802","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sme-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mark Ronson launches interactive \u2018Pieces of Us\u2019 video feat. King Princess<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sonymusic.co.uk\/mark-ronson-launches-interactive-pieces-of-us-video-feat-king-princess\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mark Ronson launches interactive \u2018Pieces of Us\u2019 video feat. King Princess\" \/>\n<meta property=\"og:description\" content=\"Mark Ronson has released the interactive music video for \u2018Pieces of Us\u2019 featuring King Princess, from his recently released fifth studio album \u2018Late Night Feelings\u2019.The video was purpose-designed for Instagram Stories and appears in two consecutive 24 hour cycles, with each one offering the viewer a different kind of interaction. Fans are able to engage and react to it in real-time using polls and lyric stickers, and to incorporate the video\u2019s augmented reality effects into their own Stories. The full video will be made available via Mark\u2019s IGTV a day after the second cycle.The \u2018Pieces of Us\u2019 video is a collaboration between Sony Music UK\u2019s 4th Floor Creative and Facebook Creative Shop, with Creative Direction from Marriage. Shot entirely on phones by Director Clare Gillen, it uses real-time AR effects with zero post-production. A world first, the video is a unique showcase for the creative alternatives new technology can bring to traditional music video production.Head over to Mark Ronson\u2019s Instagram and click the link in his bio to watch the video.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sonymusic.co.uk\/mark-ronson-launches-interactive-pieces-of-us-video-feat-king-princess\/\" \/>\n<meta property=\"og:site_name\" content=\"Sony Music UK\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SonyMusicUK\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-21T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-19T14:45:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn-p.smehost.net\/sites\/005297e5d91d4996984e966fac4389ea\/wp-content\/uploads\/2019\/08\/82e178959dbc3087cc244de133017e4f-e1573581372156.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1040\" \/>\n\t<meta property=\"og:image:height\" content=\"1040\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"dave\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sonymusicuk\" \/>\n<meta name=\"twitter:site\" content=\"@sonymusicuk\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"dave\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sonymusic.co.uk\/mark-ronson-launches-interactive-pieces-of-us-video-feat-king-princess\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sonymusic.co.uk\/mark-ronson-launches-interactive-pieces-of-us-video-feat-king-princess\/\"},\"author\":{\"name\":\"dave\",\"@id\":\"https:\/\/www.sonymusic.co.uk\/#\/schema\/person\/2e1c9495514d7cff1b84ba828ee846a2\"},\"headline\":\"Mark Ronson launches interactive \u2018Pieces of Us\u2019 video feat. 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