{"id":1952,"date":"2019-10-30T16:28:22","date_gmt":"2019-10-30T16:28:22","guid":{"rendered":"https:\/\/2020sonymusiccouk-uk.paas-d.smehost.net\/?post_type=label&p=1952"},"modified":"2024-10-21T08:59:48","modified_gmt":"2024-10-21T07:59:48","slug":"4th-floor-creative","status":"publish","type":"label","link":"https:\/\/www.sonymusic.co.uk\/label\/4th-floor-creative\/","title":{"rendered":"4th Floor Creative"},"content":{"rendered":"\n

4th Floor Creative is Sony Music Entertainment UK\u2019s in-house creative & strategy hub, launched in 2018 to unite Brand Partnerships, Sync, Visual Creative, Digital and Audience Development.<\/p>\n\n\n\n

The London-based division works with Sony Music\u2019s iconic labels \u2013 including\u00a0Columbia<\/a>,\u00a0RCA<\/a>,\u00a0Commercial Group<\/a>,\u00a0Ministry of Sound<\/a>,\u00a0Relentless<\/a>\u00a0and\u00a0Insanity<\/a>\u00a0\u2013 to orchestrate best-in-class activations and amplify artist and brand stories with global audiences.<\/p>\n\n\n\n

4th Floor Creative\u2019s flagship projects include:\u00a0LM5 The Tour Film<\/a>;\u00a0Mark Ronson<\/a>\u2019s \u2018Pieces of Us (feat.\u00a0King Princess<\/a>)\u2019, George Ezra\u2019s \u2018Gold Rush Kid\u2019 Concert in Roblox, JD Sports x Central Cee\u2019s partnership with JD Forever, Tom Grennan\u2019s Gillette collaboration, video commissioning for artists such as Calvin Harris, JADE, Joy Crookes, Myles Smith, and a host of other award-winning projects.<\/p>\n","protected":false},"excerpt":{"rendered":"

4th Floor Creative is Sony Music Entertainment UK\u2019s in-house creative & strategy hub, launched in 2018 to unite … Continued<\/a><\/p>\n","protected":false},"author":3,"featured_media":4663,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"labeltype":[7],"class_list":["post-1952","label","type-label","status-publish","has-post-thumbnail","hentry","labeltype-brands"],"acf":[],"yoast_head":"\nSony Music UK - 4th Floor Creative<\/title>\n<meta name=\"description\" content=\"4th Floor Creative launched in spring 2018 as a new division within Sony Music UK, uniting creative disciplines from across the company - comprising Brand Partnerships, Sync, Visual Creative, Digital and Audience Development and Podcasting.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sonymusic.co.uk\/label\/4th-floor-creative\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4th Floor Creative\" \/>\n<meta property=\"og:description\" content=\"4th Floor Creative launched in spring 2018 as a new division within Sony Music UK, uniting creative disciplines from across the company - 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