The trilingual singer, songwriter, multi-instrumentalist, and producer crossed a seemingly unbridgeable gap from composing music in her childhood bedroom to multiplatinum success and international renown. She did so by creatively sticking to her guns, trusting her gut, and singing straight from the heart, delivering an unfiltered perspective on pop underlined by conversational honesty, a palpable sense of personality, and live instrumentation. <\/p>\n\n\n\n
During a festival gig in Armenia, she attracted the attention of the NVAK Collective. With NVAK in her corner, she introduced her signature style via \u201cKing\u201d [with Kiiara].
She achieved a mainstream breakthrough with \u201cSNAP.\u201d Representing Armenia at the Eurovision Song Contest, the song exploded worldwide, going gold in the United States and cracking the Billboard Hot 100. <\/p>\n\n\n\n
She made her late-night television debut on The Late Late Show with James Corden where she delivered a powerhouse rendition of \u201cSNAP\u201d accompanied by musicians on traditional Armenian instruments. Plus, Ed Sheeran tapped her as the opener for his 2023 +-=\u00f7x Tour. Generating over 1 billion streams and earning widespread acclaim from the likes of FLAUNT, Wonderland., Billboard, and The BBC, to name a few, she continues to progress personally and creatively on a series of 2023 singles for Columbia Records ignited by \u201cNever Be Mine.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"