{"id":33790,"date":"2025-02-25T14:31:52","date_gmt":"2025-02-25T14:31:52","guid":{"rendered":"https:\/\/www.sonymusic.co.uk\/?p=33790"},"modified":"2025-02-26T08:59:23","modified_gmt":"2025-02-26T08:59:23","slug":"sony-music-uk-supports-the-make-it-fair-campaign-to-protect-artists-copyright","status":"publish","type":"post","link":"https:\/\/www.sonymusic.co.uk\/sony-music-uk-supports-the-make-it-fair-campaign-to-protect-artists-copyright\/","title":{"rendered":"Sony Music UK supports the \u2018Make It Fair\u2019 campaign to protect artist\u2019s copyright"},"content":{"rendered":"\n<p>Sony Music UK joins Britain\u2019s creative industries today in supporting the \u2018Make It Fair\u2019 campaign, calling on policymakers to respect UK copyright law and not let Gen AI companies train on music without permission.<\/p>\n\n\n\n<p>The \u2018Make it Fair\u2019 campaign was developed to raise awareness about the huge threat posed to the creative industries from generative AI models, many of which scrape creative content from the internet without permission, acknowledgement, and critically, without payment.<\/p>\n\n\n\n<p>The impact on artists and creative businesses \u2013 who collectively generate more than \u00a3120 billion a year for the UK economy and have global cultural reach \u2013 will be devastating if this continues unchecked, or worse still if the government legitimises content theft through some of the proposed changes to UK copyright law.<\/p>\n\n\n\n<p>Rob Stringer, Chairman of Sony Music Group, said: \u201cAI is going to change the world\u2026 however, there can be no question that creators must be rewarded for being part of this technological revolution. Safeguarding the existing UK copyright model ensures AI developers and content owners can innovate whilst also recognising the value of the works on which their products are based.\u201d<\/p>\n\n\n\n<p>In line with the UK Government\u2019s AI consultation closing today, Sony Music is calling on policymakers to ensure that copyright law is respected and upheld to ensure a sustainable future for both AI and the creative industries.<\/p>\n\n\n\n<p><a href=\"https:\/\/newsmediauk.org\/make-it-fair\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read more on how you can make your voice heard and an email template to help you write to your MP<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sony Music UK joins Britain\u2019s creative industries today in supporting the \u2018Make It Fair\u2019 campaign, calling on policymakers &hellip; <a href=\"https:\/\/www.sonymusic.co.uk\/sony-music-uk-supports-the-make-it-fair-campaign-to-protect-artists-copyright\/\">Continued<\/a><\/p>\n","protected":false},"author":3,"featured_media":33793,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,1],"tags":[],"class_list":["post-33790","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sme-about","category-sme-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sony Music UK supports the \u2018Make It Fair\u2019 campaign to protect artist\u2019s copyright<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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